I'm your partner for all things content
I help companies craft strategic (German) content that drives brand awareness, attracts customers, and shapes a clear content strategy.
What I Offer
Content Strategy
I help you leverage content strategically, backed by clear content and distribution plans.
Copywriting, Editing & Translation
I create, edit and translate authentic copy for articles, video scripts, social media, case studies & more.
Workshops on Brand & Content
Together we develop your tone of voice, brand and content foundations. The results: a content style guide, content pillars & content plan.
Lead Gen Strategies
I design and execute lead gen campaigns, backed by years of experience.
The Process
Goals
Define goals & target groups
Competitors
Analyse the market & competitors
Messaging
Define messaging & storylines
Content & Distribution
Develop content, lead gen and distribution plans
Measure Success
Define Key Performance Indicators (KPI)
The Result
Content Guidelines
…with Tone of Voice, messaging and target group(s)
Content Plan
…with content ideas for each buyer persona and funnel stage
Distribution Plan
…to distribute your content throughout different channels
Clear KPIs
…to measure your content's success
I strike the right tone.
I know how to strike the right tone for specific target audiences. My literature studies and marketing training provide me with the perfect foundation.
Backed by a decade of marketing experience.
I bring a decade of experience in B2C & B2B marketing, content, and lead generation, working as a team lead, project manager, and copywriter.
I am a good partner.
I approach new projects with curiosity, openness, and a collaborative spirit. I'm here to listen, offer support as a sparring partner, and work with you to achieve the best possible outcome.
Content & AI
AI has become part of how we work. But I use it intentionally and only in alignment with you:
By mutual agreement
AI is only brought into our collaboration by mutual agreement.
Brand voice maintained
Brand voice and identity are always maintained.
AI agent templates
On request, I build AI agent templates tailored to your content strategy and guidelines, empowering your team to work with them independently.
Selected work
Development and implementation of content strategies and plans for brands such as Urban Sports Club, Rolls-Royce Power Systems, HTV, and nilo
Research and copywriting on topics such as renewable energy, health, and financial and HR software
Concept and implementation for LinkedIn, Meta, Instagram, and Reddit
Concepts and Scripts for nilo and Omaze Germany
What clients say
"Working with Andrea is a breeze! If you're on the lookout for someone who knows what they're doing, works like a charm, and is just downright pleasant to work with, Andrea is your go-to person. Her know-how brings our content strategy to life effortlessly. Highly recommended!"
"Andrea has been a strong driver of content marketing at Rolls-Royce Solutions. Her expertise has not only increased engagement, but has positioned us as a thought leader in the ever-changing energy landscape."
Let's Talk
Tell me about your project. I'll get back to you shortly.